Sipay’s New Brand, Hesap, Will Offer Tailor-Made Solutions For Accessing Banking Products
Sipay, Turkey’s most “valuable” fintech initiative, announced its new brand with the corporate transformation process. With Hesap, which started operating as a banking products marketplace, users will be able to quickly and easily access the most advantageous options by comparing basic banking products such as loans, credit cards, and deposits. Soon, it will meet the most suitable products with artificial intelligence-supported personalized financial advice.
Sipay, which recently received an investment of 78 million dollars with a valuation of 877 million dollars, is strengthening its power on the way to becoming a leader in financial technologies. Sipay, which started the corporate transformation process, launched the Hesap brand within the scope of its global structuring. Hesap, which set out with the slogan “Hesap Basit” and aims to make users’ financial decisions more conscious and efficient, started operating as a banking products marketplace at hesap.com. Through Hesap, users can now easily access the most suitable interest rates, attractive credit card campaigns and high deposit returns without having to research one by one among banks.
Financial advice supported by artificial intelligence
Hesap, which is preparing to launch its mobile application, will also implement innovative financial solutions such as electronic money solutions, open banking services and investment products by using the power of Sipay. Hesap, which aims to offer personalized financial advice with artificial intelligence-supported real-time data analysis, will thus bring its users together with the most suitable products for their current financial situation. In addition, it will also provide suggestions that will enable users to reach their budget targets.
Sipahioğlu: “We continue to be the pioneers of digital transformation”
Sipay Founder Nezih Sipahioğlu stated that Hesap will start a new era in financial technologies and said, “We continue to be the pioneers of digital transformation in the finance sector with technology-based innovative solutions. Hesap; It was developed not only to compare banking products to users, but also to offer the best financial advice and solutions. Our aim is to guide our users’ budgets in line with their goals and to offer the most accurate personalized banking products that suit their needs.”
Durmazoğlu: “We make the financial world open and accessible to everyone”
Sipay and Hesap Board Member Oray Durmazoğlu made the following assessment: “Accessibility and transparency in financial technologies are not a privilege but a necessity today. With Hesap, we make the financial world open and accessible to everyone by presenting all banking products in a simple and comparative way in line with the needs of the user. In today’s world, where financial product and service options are increasing, we aim to support our users in managing this complex world like an orchestra conductor and to bring them together with the most suitable financial solutions.”
